Direct-to-founder sourcing requires comfort with the fact that most conversations won't lead to a deal. This work isn't wasted; it builds a network of trust and market intelligence. Founders are interesting people, and treating every interaction with respect builds long-term karma and reputation.

A successful exit is a highly choreographed dance, not an abrupt decision. Founders should spend years building relationships with line-of-business leaders—not just Corp Dev—at potential acquiring companies. The goal is to 'incept' the idea of an acquisition long before it's needed.

Instead of waiting for companies to hire a banker, Zayo's strategy was to build a brand as the preferred buyer in their space. By developing relationships years before a potential sale, they ensured that when companies were ready to sell, Zayo was the first call. This allowed them to get in front of formal auction processes and create proprietary deal flow.

To win highly sought-after deals, growth investors must build relationships years in advance. This involves providing tangible help with hiring, customer introductions, and strategic advice, effectively acting as an investor long before deploying capital.

To secure access to complex corporate divestitures, the firm avoids total reliance on investment banks by maintaining a proprietary database of over 3,500 companies. They contact them multiple times a year, building direct relationships to ensure they are on the short list of preferred buyers for sensitive, narrowly-marketed deals.

Unlike private equity sellers focused solely on price, family-owned businesses are deeply concerned with their legacy and how an acquirer will treat their company, employees, and community. A buyer perceived as a good steward may win a deal even without offering the highest price.

Founders who wait until they need to sell have already failed. A successful exit requires a multi-year 'background process' of building relationships. The key is to engage with SVPs and business unit leaders at potential acquirers—the people who will champion the deal internally—not just the Corp Dev team who merely execute transactions.

In today's crowded market, the key PE differentiator is no longer financial engineering but the ability to identify and cultivate relationships with target companies months or years before a sale process. This provides the necessary time for deep diligence and strategic planning.

A HoldCo leader with founder experience has an 'unfair advantage' in sourcing proprietary deals. Direct outreach from one founder to another builds a level of trust and rapport that purely financial buyers or junior associates cannot easily replicate.