To operate thousands of GPUs across multiple clouds and data centers, Fal found Kubernetes insufficient. They had to build their own proprietary stack, including a custom orchestration layer, distributed file system, and container runtimes to achieve the necessary performance and scale.

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The founders initially feared their data collection hardware would be easily copied. However, they discovered the true challenge and defensible moat lay in scaling the full-stack system—integrating hardware iterations, data pipelines, and training loops. The unexpected difficulty of this process created a powerful competitive advantage.

Despite the hype, LinkedIn found that third-party AI tools for coding and design don't work out-of-the-box on their complex, legacy stack. Success requires deep customization, re-architecting internal platforms for AI reasoning, and working in "alpha mode" with vendors to adapt their tools.

The progression from early neural networks to today's massive models is fundamentally driven by the exponential increase in available computational power, from the initial move to GPUs to today's million-fold increases in training capacity on a single model.

Tools like Git were designed for human-paced development. AI agents, which can make thousands of changes in parallel, require a new infrastructure layer—real-time repositories, coordination mechanisms, and shared memory—that traditional systems cannot support.

The plateauing performance-per-watt of GPUs suggests that simply scaling current matrix multiplication-heavy architectures is unsustainable. This hardware limitation may necessitate research into new computational primitives and neural network designs built for large-scale distributed systems, not single devices.

Top-tier kernels like FlashAttention are co-designed with specific hardware (e.g., H100). This tight coupling makes waiting for future GPUs an impractical strategy. The competitive edge comes from maximizing the performance of available hardware now, even if it means rewriting kernels for each new generation.

Fal maintains a performance edge by building a specialized just-in-time (JIT) compiler for diffusion models. This verticalized approach, inspired by PyTorch 2.0 but more focused, generates more efficient kernels than generalized tools, creating a defensible technical moat.

The primary reason multi-million dollar AI initiatives stall or fail is not the sophistication of the models, but the underlying data layer. Traditional data infrastructure creates delays in moving and duplicating information, preventing the real-time, comprehensive data access required for AI to deliver business value. The focus on algorithms misses this foundational roadblock.

Criticism against AI frameworks is nuanced. High-level abstractions like `import agent` can hide complexity and make systems hard to adapt. However, low-level orchestration frameworks providing building blocks like nodes and edges are valuable for their utility (e.g., checkpointing) without sacrificing transparency.

While competitors like OpenAI must buy GPUs from NVIDIA, Google trains its frontier AI models (like Gemini) on its own custom Tensor Processing Units (TPUs). This vertical integration gives Google a significant, often overlooked, strategic advantage in cost, efficiency, and long-term innovation in the AI race.