Merco's explosive growth and $10B valuation are less about its standalone business and more a direct proxy for the AI CapEx boom. With massive customer concentration among foundation models, its success is a high-leverage bet that AI giants will continue their massive spending on training for the next 3-5 years.

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AI startup Mercore's valuation quintupled to $10B by connecting AI labs with domain experts to train models. This reveals that the most critical bottleneck for advanced AI is not just data or compute, but reinforcement learning from highly skilled human feedback, creating a new "RL economy."

In the current market, AI companies see explosive growth through two primary vectors: attaching to the massive AI compute spend or directly replacing human labor. Companies merely using AI to improve an existing product without hitting one of these drivers risk being discounted as they lack a clear, exponential growth narrative.

AI companies operate under the assumption that LLM prices will trend towards zero. This strategic bet means they intentionally de-prioritize heavy investment in cost optimization today, focusing instead on capturing the market and building features, confident that future, cheaper models will solve their margin problems for them.

The demand from AI labs for high-skilled professionals (engineers, lawyers, doctors) to create evals and training data created a historic business opportunity. Mercor capitalized on this by creating an expert labor marketplace, becoming the fastest-growing company in history.

OpenAI now projects spending $115 billion by 2029, a staggering $80 billion more than previously forecast. This massive cash burn funds a vertical integration strategy, including custom chips and data centers, positioning OpenAI to compete directly with infrastructure providers like Microsoft Azure and Google Cloud.

Mercore's $500M revenue in 17 months highlights a shift in AI training. The focus is moving from low-paid data labelers to a marketplace of elite experts like doctors and lawyers providing high-quality, nuanced data. This creates a new, lucrative gig economy for top-tier professionals.

Current AI spending appears bubble-like, but it's not propping up unprofitable operations. Inference is already profitable. The immense cash burn is a deliberate, forward-looking investment in developing future, more powerful models, not a sign of a failing business model. This re-frames the financial risk.

While data labeling companies show massive revenue growth, their customer base is often limited to a few frontier AI labs. This creates a lopsided market where providers have little leverage, compete on price, and are heavily dependent on a handful of clients, making the ecosystem potentially unstable.

Conventional venture capital wisdom of 'winner-take-all' may not apply to AI applications. The market is expanding so rapidly that it can sustain multiple, fast-growing, highly valuable companies, each capturing a significant niche. For VCs, this means huge returns don't necessarily require backing a monopoly.

The AI infrastructure boom is a potential house of cards. A single dollar of end-user revenue paid to a company like OpenAI can become $8 of "seeming revenue" as it cascades through the value chain to Microsoft, CoreWeave, and NVIDIA, supporting an unsustainable $100 of equity market value.

Merco's Valuation Is a Pure AI CapEx Bet | RiffOn