Policies that pump financial markets disproportionately benefit asset holders, widening the wealth gap and fueling social angst. As a result, the mega-cap tech companies symbolizing this inequality are becoming prime targets for populist politicians seeking to channel public anger for electoral gain.

The "Resist and Unsubscribe" movement is based on the premise that withdrawing economic participation is the most powerful form of protest in a market-driven society. It's a low-effort way for citizens to exert influence, as markets respond more crisply to shifts in consumer behavior than to ideological arguments.

Traditional metrics like GDP fail to capture the value of intangibles from the digital economy. Profit margins, which reflect real-world productivity gains from technology, provide a more accurate and immediate measure of its true economic impact.

The adoption of ad-blocking software by over half of internet users constitutes a massive, decentralized protest against invasive advertising. This forces companies to weigh the risk of alienating their user base for short-term ad revenue.

The true power of an economic boycott lies not in its direct revenue loss, which is often negligible (around a 1% stock decline). Its effectiveness comes from creating negative media attention that pressures corporate leaders to reverse decisions in order to quell the public relations crisis.

Bill Gurley questions if America truly benefits from trillion-dollar tech monopolies. He suggests these massive market caps could indicate a lack of "pure competition," where excessive profits are captured by a few giants instead of benefiting consumers through lower prices.

For a consumer spending strike to impact the economy, it must mobilize the wealthiest 10% of Americans. This group accounts for half of all consumer spending and can easily reduce discretionary purchases. In contrast, the middle class has little room to cut essentials like rent and groceries, making them a less effective target for such actions.

Modern administrations, immune to moral outrage but sensitive to market fluctuations, can be influenced by targeted economic strikes. Mass unsubscriptions from major tech platforms can directly impact the stock market, forcing a political response where traditional protests fail.

Against an administration fixated on market performance, traditional protests are merely 'cinematic.' A coordinated economic strike—reducing spending on major companies like Apple and OpenAI—creates market pressure that forces a political response where moral outrage fails.