McLaren's CEO, Zak Brown, admits he doesn't understand the complex aerodynamics his engineers work on. Instead, he adds value by assessing their credibility—seeing if they deliver on promises, if their predictions are accurate, and if they backtrack under pressure.

McLaren's CEO Zak Brown re-frames leadership as a service function. His primary job is to ensure his 1,400-person team has the tools, funding, and motivation to succeed. He sees himself as one employee whose responsibility is to "keep them all fed and hungry."

A CEO who stays too long creates an organization optimized to respond only to them, causing other skills and response mechanisms to weaken. Leadership changes are healthy because they force a company to develop a more balanced and resilient set of capabilities, breaking the imperial CEO model.

Focusing on "bad to great" is more effective than "good to great" when scaling. Bad behaviors and destructive norms are so corrosive that they make it impossible for excellence to take root. A leader's first job in a turnaround or scaling effort is to eliminate the bad—like dirty bathrooms or incompetent employees—before trying to implement the good.

Instead of starting from a textbook, WCM developed its effective culture by identifying the negative traits of its original founder's regime—control, opacity, and stinginess—and deliberately doing the opposite. This 'inversion' method provides a powerful, practical template for cultural transformation.

A senior hire was instrumental in getting Snowflake's CRO promoted. Eighteen months later, that same person was found to be 'cancerous to the organization.' The CRO had to fire them and go on an 'apology tour,' a painful but necessary act of leadership to protect the company culture.

Passion is the driving force, but it becomes destructive when it turns into uncontrolled emotion. McLaren's CEO Zak Brown advises leaders to avoid making critical decisions in emotionally charged moments, instead waiting to regain composure for a more rational approach.

Instead of trying to change a toxic superior, which is often futile, focus on leading your own team differently. Build such powerful connection, engagement, and results that your boss has no choice but to recognize the success of your approach, creating a powerful argument for culture change from the bottom up.

CEO Zach Brown revived McLaren not by firing everyone, but by transforming a "toxic work environment" into one of transparency and collaboration. He kept many of the same long-term employees, showing that fixing culture can unlock the potential of an existing team, even in a high-stakes environment.