Data shows a 75% year-over-year increase in Friday webinar attendance. Marketers who avoid Fridays are missing a key opportunity, as professionals now use this day for content consumption and self-improvement, a trend that accelerated post-COVID.

Despite many marketers believing webinars are oversaturated, FloQast's CMO asserts they are a top-performing channel. He's seen at four consecutive companies that engaged webinar attendees convert into opportunities and closed-won deals at a significantly higher rate than leads from other channels.

The term 'webinar' carries negative connotations. Simply changing the name to something more exclusive or engaging, like a 'live panel' or 'live insider session,' can significantly increase sign-ups for the exact same content and marketing plan.

The term 'webinar' carries negative, boring connotations. A simple A/B test changing the name to a 'live insider session' or 'live panel'—without altering the content—can increase registrations by approximately 35% by improving the event's perceived value and exclusivity.

Research shows the term 'webinar' has negative connotations that suppress sign-ups. By simply rebranding the event format, marketers can achieve significant lifts. Calling an event an 'insider session', 'behind the scenes', or 'first look' can increase registrations by 20-35% for the exact same content.

Amy Porterfield boosted webinar attendance by eliminating replays. This counters the "I'll watch it later" mentality. While it might alienate a few people, it significantly increases live attendance and sales from those who show up, as the perceived value of a live event is higher.

An obsessive focus on demand generation metrics has turned webinars into boring lead-gen machines. Marketers are designing for data capture, not for creating a human connection or valuable brand experience, which is why most of them fail to engage audiences.

AirOps promotes webinars by making them ungated and extremely valuable. This encourages the audience to do the marketing for them by screen-recording, creating clips, and sharing snippets on social media, generating powerful user-generated content.

To get buy-in for a webinar strategy with delayed ROI, AirOps's VP of Growth used qualitative data—prospects mentioning the webinars on sales calls—as an early proof point. This storytelling helped secure resources before hard attribution was available.