With Google Search Console now tracking individual social posts, marketers can use Google's AI tool, Gemini, to analyze and rewrite posts. Prompt Gemini to act as a Google search engineer to increase the likelihood of social content appearing in search results, driving more organic traffic.
Research shows the term 'webinar' has negative connotations that suppress sign-ups. By simply rebranding the event format, marketers can achieve significant lifts. Calling an event an 'insider session', 'behind the scenes', or 'first look' can increase registrations by 20-35% for the exact same content.
While ChatGPT ads are currently basic and text-based, recent OpenAI job postings for its ads group explicitly mention video and native ad formats. This indicates a strategic shift, suggesting marketers should prepare for a more robust, multi-format advertising ecosystem on the platform, much like other major digital channels.