While ChatGPT ads are currently basic and text-based, recent OpenAI job postings for its ads group explicitly mention video and native ad formats. This indicates a strategic shift, suggesting marketers should prepare for a more robust, multi-format advertising ecosystem on the platform, much like other major digital channels.
With Google Search Console now tracking individual social posts, marketers can use Google's AI tool, Gemini, to analyze and rewrite posts. Prompt Gemini to act as a Google search engineer to increase the likelihood of social content appearing in search results, driving more organic traffic.
Research shows the term 'webinar' has negative connotations that suppress sign-ups. By simply rebranding the event format, marketers can achieve significant lifts. Calling an event an 'insider session', 'behind the scenes', or 'first look' can increase registrations by 20-35% for the exact same content.