The same cognitive switch that lets us see humanity in animals can be inverted to ignore it in people. This 'evil twin,' dehumanization, makes it psychologically easier to harm others during conflict. Marketers and propagandists exploit both sides of this coin, using cute animals to build affinity and dehumanization to justify aggression.

Outrage-driven news follows a predictable six-step cycle: a fringe story appears, one side reacts, the story gets amplified, the other side counter-reacts, and so on. This banal loop captures attention but distracts from more significant societal problems.

The appeal of a populist leader lies in their rejection of traditional political norms. When the electorate feels betrayed by the established "political class," they gravitate toward figures whose rhetoric is a deliberate and stark contrast, signaling they are an outsider.

When a political movement is out of power, it's easy to unify against a common opponent. Once they gain power and become the establishment, internal disagreements surface, leading to factions and infighting as they debate the group's future direction.

Scott Galloway argues the far right recognized the crisis facing young men before the left. While their solutions were regressive—blaming women and minorities—their early diagnosis of the problem created a political vacuum they successfully filled, attracting a disenchanted male demographic.

Oxford naming "rage bait" its word of the year signifies that intentionally provoking anger for online engagement is no longer a fringe tactic but a recognized, mainstream strategy. This reflects a maturation of the attention economy, where emotional manipulation has become a codified tool for content creators and digital marketers.

Public discourse, especially online, is dominated by a 'loud, dark minority' because anger and negativity are inherently louder than contentment. This creates a skewed perception of reality. The 'quiet happy majority' must actively share authentic happiness—not material flexes—to rebalance the narrative.

Extremist figures are not organic phenomena but are actively amplified by social media algorithms that prioritize incendiary content for engagement. This process elevates noxious ideas far beyond their natural reach, effectively manufacturing influence for profit and normalizing extremism.

Most people (88%) agree on fundamental values but remain silent, fearing ostracization. This allows the most extreme 5% of voices to dominate 90% of public discourse, creating a false impression of widespread disagreement and polarization where one doesn't exist.