OpenAI embraces the 'platform paradox' by selling API access to startups that compete directly with its own apps like ChatGPT. The strategy is to foster a broad ecosystem, believing that enabling competitors is necessary to avoid losing the platform race entirely.

In an AI-driven ecosystem, data and content need to be fluidly accessible to various systems and agents. Any SaaS platform that feels like a "walled garden," locking content away, will be rejected by power users. The winning platforms will prioritize open, interoperable access to user data.

A true platform company prioritizes developer choice over favoring its own products. Nadella emphasizes that failing to support all tools, including competitors, will cause developers to leave the platform. This mindset is key to long-term platform dominance and preventing churn.

While network effects drive consolidation in tech, a powerful counter-force prevents monopolies. Large enterprise customers intentionally support multiple major players (e.g., AWS, GCP, Azure) to avoid vendor lock-in and maintain negotiating power, naturally creating a market with two to three leaders.

Read AI's moat against Google, Microsoft, and Zoom isn't a single feature. It's the ability to act as a neutral, cross-platform layer. Since 60% of users operate across multiple video conferencing tools, a product that unifies this siloed data provides value the platforms themselves cannot.

Don't try to compete with hyperscalers like AWS or GCP on their home turf. Instead, differentiate by focusing on areas they inherently neglect, such as multi-cloud management and hybrid on-premise integration. The winning strategy is to fit into and augment a customer's existing cloud strategy, not attempt to replace it.

Smaller software companies can't compete with giants like Salesforce or Adobe on an all-in-one basis. They must strategically embrace interoperability and multi-cloud models as a key differentiator. This appeals to customers seeking flexibility and avoiding lock-in to a single vendor's ecosystem.

Netscope CEO Sanjay Barry's strategy is to occupy the middle ground between niche startups and giant suites like Microsoft. He argues customers want a "few core platforms," not 100 products or just one. This "Goldilocks" positioning offers a comprehensive solution without locking customers into a single vendor's entire ecosystem.

To serve its largest customers, Square's open platform is crucial. It allows enterprises to integrate their preferred third-party tools with Square's core services. This flexibility prevents churn by allowing customers to customize their tech stack instead of being locked into a closed ecosystem.