Most financial planning starts with numbers, which is intimidating. A better approach is to first define your core values (e.g., family, freedom). When you are clear on what truly matters, the financial decisions required to support those values become obvious and easy.

Related Insights

To achieve true freedom, one should calculate the "last dollar" they will ever need to spend. Once this number is reached, decision-making can shift away from financial maximization. This framework helps entrepreneurs avoid trading their best hours for "bad dollars"—money that provides zero additional life utility.

Purely rational choices, like never paying off a low-interest mortgage, ignore the powerful emotional benefits of security. Housel argues for being "reasonable"—making choices that help you sleep at night and align with your personal psychology, even if they aren't optimal on a spreadsheet.

Many people list "family" as a core value, but this is a misnomer. A true core value is a behavioral principle (e.g., "always be there") that applies across all domains of your life—work, friendships, and family. Family is a top priority where you apply your values, not the value itself.

After achieving financial success, the most valuable asset isn't money but the freedom of choice. This includes the ability to live a simple life by design, to not worry about small things, and to decide what truly matters, which is a far greater luxury than material possessions.

Don't view saving as a sacrifice for the future. Instead, see it as an immediate purchase of independence, flexibility, and psychological well-being. This mindset transforms saving from a chore into an empowering act that provides tangible benefits today.

Stop viewing saving as deferred consumption and start seeing it as an active purchase. The product you are buying is independence—the freedom to wake up and control your own time and decisions. This mental shift frames saving as an empowering act of acquiring your most valuable asset, not as a sacrifice.

Your core values aren't just abstract principles you admire; they are revealed by the concrete things you willingly give up time, ego, or comfort for. Observing your sacrifices provides a clearer, more honest assessment of what truly drives you.

Viewing saving as 'delayed gratification' is emotionally taxing. Instead, frame it as an immediate transaction: you are purchasing independence. Each dollar saved provides an instant psychological return in the form of increased security and control over your own future, shifting the act from one of sacrifice to one of empowerment.

The paradox of values-based work is that while it often involves difficult conversations or actions, it ultimately provides energy and fulfillment. Conversely, taking the easy way out (e.g., avoiding conflict) feels simpler in the moment but leaves you feeling hollowed out and depleted.

Don't try to invent aspirational values. Your true values are already embedded from childhood, often as a reaction for or against your experiences. The process is one of self-excavation—analyzing consistent behaviors during life's highs and lows—not wishful thinking.