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The exit point for a trade shouldn't be a price target but the moment of 'information parity'—when your unique insight is widely known. This discipline requires selling once your informational advantage is gone, whether you've made or lost money, to avoid trading on factors outside your original thesis.

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A common mistake is altering an investment thesis to justify holding a losing stock, known as "thesis creep." A better approach is to sell immediately when the original thesis is proven wrong, rather than creating a new narrative to accommodate a falling price and avoid admitting a mistake.

A successful investment can evolve into a different risk profile as it appreciates. For example, a cheap optionality bet can become a concentrated legal bet. Managers must recognize when a position has morphed out of their "wheelhouse" and have the discipline to exit, as the new risk factor may be one they are not equipped to manage.

The optimal exit point for a discretionary trade isn't determined by valuation metrics, but by market psychology. The signal is when investors betting against the trend are experiencing maximum financial and emotional pain, an intuitive skill that cannot be codified into a system.

Instead of making emotional decisions, establish "kill criteria" for each investment: a specific KPI (a state) that must be met by a certain time (a date). If the company fails to meet the predefined metric, you sell. This provides a disciplined, objective framework for portfolio management.

True investment maturity isn't about holding through drawdowns. It's about recognizing when new information invalidates your thesis and selling immediately. The common instinct to defend a position by buying more is a costly mistake that turns event-driven plays into distressed holdings.

Investors fixate on selecting the right companies, but the real money is made or lost in the decision of when to sell or hold a winning position. The timing of an exit can create a 100x difference in outcomes. Having a disciplined approach to portfolio management and liquidity is more critical to fund performance than the initial investment choice.

According to investor Howard Marks, people sell assets either because they're up (to lock in gains) or down (out of panic). Both are poor reasons. The only valid reasons to sell are if your original investment thesis is no longer true, or if you've found a demonstrably better opportunity.

To survive long-term, systematic trading models should be designed to be more sensitive when exiting a trade than when entering. Avoiding a leveraged liquidity cascade by selling near the top is far more critical for capital preservation than buying the exact bottom.

While having a disciplined rule like reviewing a stock after 24 months is useful, it should be subordinate to a more critical rule: sell immediately if the fundamental investment thesis breaks. This flexibility prevents holding onto a losing position simply to adhere to a predefined timeline.

Market sentiment often inflates asset prices based on peak optimism. The time to sell is when everyone is bullish, as this positive outlook is likely already reflected—and possibly over-reflected—in the valuation. Waiting for uncertainty to sell means you've already missed the peak.