To avoid generic AI-generated illustrations, commission an artist for a single concept piece. Then, feed that unique artwork into an AI model like ChatGPT as a style reference. This combines human creativity with AI's iteration speed, producing a mascot that is both distinct and scalable into infinite variations.

Avoid writing long, paragraph-style prompts from the start as they are difficult to troubleshoot. Instead, begin with a condensed, 'boiled down' prompt containing only core elements. This establishes a working baseline, making it easier to iterate and add details incrementally.

After deconstructing successful content into a playbook, build a master prompt. This prompt's function is to systematically interview you for the specific context, ideas, and details needed to generate new content that adheres to your proven, successful formula, effectively automating quality control.

Nick Pattison's firm creates generative tools for clients, enabling them to produce on-brand assets like geometric patterns themselves. This innovative handoff empowers clients to scale their brand system instantly and playfully, moving beyond static guidelines.

An AI-generated image is no longer a final product. It's the starting point that can be branched into countless other formats: videos, 3D assets, GIFs, text descriptions, or even code. This 'infinite branching' approach transforms a single creative idea into a full-fledged, multi-format campaign.

Instead of random prompting, break down any desired photo into its fundamental components like shot type, lighting, camera, and lens. Controlling these variables gives you precise, repeatable results and makes iteration faster, as you know exactly which element to adjust.

To get superior results from image generators like Midjourney, structure prompts around three core elements: the subject (what it is), the setting (where it is, including lighting), and the style. Defining style with technical photographic terms yields better outcomes than using simple adjectives.

At Perplexity, the brand team's strategy is to use AI tools for 'velocity and volume,' according to VP of Design Henry Modiset. This allows a small team to produce a massive amount of creative assets, making the brand feel ubiquitous and loud in the market without a huge budget.

To create effective automation, start with the end goal. First, manually produce a single perfect output (e.g., an image with the right prompt). Then, work backward to build a system that can replicate that specific prompt and its structure at scale, ensuring consistent quality.