When facing obstacles, adopt the mindset of a GPS like Waze. It doesn't tell you to go home when there's a problem ahead; it simply finds a new path to the same destination. This reframes challenges as simple pivots rather than catastrophic failures, keeping you focused on the end goal.

Stop viewing failure as a catastrophic event to be avoided. If you are actively building a business, you will experience countless 'failures' every week. The issue is not the failure, but the insecurity that causes you to fear it. True entrepreneurs embrace it as a sign they are in the arena.

Framing your life as a single, linear story or quest sets you up for an identity crisis if that one project fails. Instead, view your life as a diverse collection of small successes and failures. This perspective prevents a single outcome from defining your entire worth.

Many people internalize failure, seeing it as a reflection of their character ('I am a failure'). A more effective mindset is to view failure as essential data and feedback for learning and growth, separating the outcome from your identity.

Successful people juggling multiple ventures don't succeed by perfectly managing everything. They succeed by accepting that some things will fail and giving themselves the grace to focus on the wins, rather than dwelling on the inevitable dropped plates.

Much like a failed surgery provides crucial data for a future successful one, business failures should be seen as necessary steps toward a breakthrough. A "scar" from a failed project is evidence of progress and learning, not something to be hidden. This mindset is foundational for psychological safety.

Tying your identity to professional achievements makes you vulnerable and risk-averse. By treating business as a "game" you are passionate about, but not as the core of your self-worth, you can navigate high-stakes challenges and failures with greater objectivity and emotional resilience.

Dara Khosrowshahi adopted a framework for failure from mentor Barry Diller. After losing a major deal, Diller's public statement was "They won, we lost, next." This approach avoids both sugarcoating failure and obsessing over it, instead focusing on acknowledging the loss, learning, and immediately moving on.

Entrepreneurs often view early mistakes as regrettable detours to be avoided. The proper framing is to see them as necessary, unskippable steps in development. Every fumble, pivot, and moment of uncertainty is essential preparation for what's next, transforming regret into an appreciation for the journey itself.