SaaS valuations are under pressure. Growth has slowed from 30%+ to the low teens, while multiples remain high compared to faster-growing sectors like semiconductors. SaaS firms must leverage AI to reignite top-line growth or their valuations will inevitably compress to match their new reality.

Unlike the slow denial of SaaS by client-server companies, today's SaaS leaders (e.g., HubSpot, Notion) are rapidly integrating AI. They have an advantage due to vast proprietary data and existing distribution channels, making it harder for new AI-native startups to displace them. The old playbook of a slow incumbent may no longer apply.

For established software companies with sluggish growth, the path forward is clear: find a way to become relevant in the age of AI. While they may not become the next Harvey, attaching to AI spend can boost growth from 15% to 25%, the difference between a viable public company and a sale to a private equity firm.

For PE firms buying founder-owned software companies, AI is a game-changer. It dramatically accelerates paying down the technical debt and modernizing the tech stack—often the biggest hurdles to growth post-acquisition. This allows firms to unlock value faster and more efficiently than ever before.

The fear that AI will destroy all SaaS businesses is misplaced. The real threat is to companies that fail to deeply integrate AI into their products. The winning strategy is to invest in and build SaaS companies that are committed to becoming AI-native, as they will survive and thrive.

The pool of enterprise software acquisition targets has doubled to 160 companies in one year. This surge is a direct consequence of the AI boom, as would-be buyers like Big Tech have redirected capital away from traditional software and towards AI-native opportunities. This leaves many otherwise healthy software startups on the market.

Unlike legacy businesses, SaaS companies can integrate AI without destroying their existing high-margin business. AI can improve their products and economics, allowing them to adapt quickly. Their company DNA is built for technological shifts like cloud, mobile, and now AI, which doesn't require gutting their cash cow.

The current market leaves no room for mediocrity. SaaS companies are either at the forefront of AI, delivering jaw-dropping value and capturing new budget, or they are being displaced. Hiding behind long-term contracts is a temporary solution, as there is no longer a middle ground.

Recent acquisitions of slow-growth public SaaS companies are not just value grabs but turnaround plays. Acquirers believe these companies' distribution can be revitalized by injecting AI-native products, creating a path back to high growth and higher multiples.