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Companies that streamlined operations during the recent 'rolling recession' are now positioned for outsized earnings growth. As revenue returns in this new expansion cycle, their lean cost structures create significant operating leverage, leading to better-than-expected earnings and fueling a broader market rally.
The post-pandemic economy avoided a traditional recession. Instead, various industries (e.g., tech, manufacturing) experienced staggered downturns at different times. This 'rolling recession' was obscured by the strong performance of a few mega-cap stocks, leading to a misleading picture of overall economic health.
Free cash flow has outpaced earnings growth primarily for two reasons: a smaller share of corporate output is going to labor wages, and firms have been able to generate profits without significant capital expenditure. This surplus cash flows directly to shareholders, boosting valuations.
A multi-year "rolling recession," which affected different sectors sequentially, concluded in April, quietly kicking off a new bull market. This recovery is not yet obvious because many parts of the economy still lag, which presents a significant investment opportunity.
The key economic indicator to watch is profit margin expansion, not just top-line earnings. This expansion signals a procyclical productivity boom, the first of its kind since the 1990s. Profit margins offer more forward-looking signal about the underlying health and efficiency of the economy.
Instead of a single, declared recession, various private sectors experienced individual downturns at different times since 2022. This out-of-consensus view suggests the economic cycle has already bottomed, explaining why stocks have rallied strongly since what the speaker calls 'Liberation Day' in April.
Unlike the speculative internet bubble, today's market is supported by an 'early cycle earnings backdrop' following a recent rolling recession. Capital is not just chasing long-term AI dreams but is also flowing into classic cyclical winners with strong current earnings, indicating a more fundamentally sound recovery.
The market is focusing on individual positives like earnings growth and Fed easing, but the real story is the reinforcing interplay between deregulation, operating leverage, and accommodative monetary and fiscal policy. This collective impact is being underestimated by investors.
A sharp, V-shaped rebound in corporate earnings revision breadth is a powerful but uncommon leading indicator. It suggests the private economy is decisively exiting an earnings recession and shifting into an early-cycle recovery, often before traditional economic data confirms the trend.
The economy did not experience a single, unified recession. Instead, different sectors contracted sequentially over three years in a "rolling recession." This process concluded in April, quietly starting a new bull market and recovery cycle that remains underappreciated, presenting an opportunity in lagging market segments.
Beyond standard earnings, Morgan Stanley is focused on rising Capital Expenditure (CapEx) as a sign of durable strength. Fueled by strong cash flow, tax incentives, and AI/reshoring demand, this new CapEx cycle is a critical tailwind, with the market actively rewarding companies that invest heavily in growth.