People struggle with AI prompts because the model lacks background on their goals and progress. The solution is 'Context Engineering': creating an environment where the AI continuously accumulates user-specific information, materials, and intent, reducing the need for constant prompt tweaking.

With models like Gemini 3, the key skill is shifting from crafting hyper-specific, constrained prompts to making ambitious, multi-faceted requests. Users trained on older models tend to pare down their asks, but the latest AIs are 'pent up with creative capability' and yield better results from bigger challenges.

For those without a technical background, the path to AI proficiency isn't coding but conversation. By treating models like a mentor, advisor, or strategic partner and experimenting with personal use cases, users can quickly develop an intuitive understanding of prompting and AI capabilities.

To get the best results from AI, treat it like a virtual assistant you can have a dialogue with. Instead of focusing on the perfect single prompt, provide rich context about your goals and then engage in a back-and-forth conversation. This collaborative approach yields more nuanced and useful outputs.

A major hurdle in AI adoption is not the technology's capability but the user's inability to prompt effectively. When presented with a natural language interface, many users don't know how to ask for what they want, leading to poor results and abandonment, highlighting the need for prompt guidance.

Open-ended prompts overwhelm new users who don't know what's possible. A better approach is to productize AI into specific features. Use familiar UI like sliders and dropdowns to gather user intent, which then constructs a complex prompt behind the scenes, making powerful AI accessible without requiring prompt engineering skills.

Simply using one-sentence AI queries is insufficient. The marketers who will excel are those who master 'prompt engineering'—the ability to provide AI tools with detailed context, examples, and specific instructions to generate high-quality, nuanced output.

AI development has evolved to where models can be directed using human-like language. Instead of complex prompt engineering or fine-tuning, developers can provide instructions, documentation, and context in plain English to guide the AI's behavior, democratizing access to sophisticated outcomes.

The perceived limits of today's AI are not inherent to the models themselves but to our failure to build the right "agentic scaffold" around them. There's a "model capability overhang" where much more potential can be unlocked with better prompting, context engineering, and tool integrations.