The 20th-century view of shareholder primacy is flawed. By focusing first on creating wins for all stakeholders—customers, employees, suppliers, and society—companies build a sustainable, beloved enterprise that paradoxically delivers superior returns to shareholders in the long run.

A noble mission statement, like Johnson & Johnson's famous credo, is powerless against the pressures of shareholder primacy. To be effective, a company's purpose must be structurally embedded in its corporate charter and governance, giving it legal and operational teeth.

Contrary to popular belief, Milton Friedman's 1971 essay did not solely advocate for profits. He included the concept of 'social amenities,' urging businesses to be responsible employers, which reframes the modern shareholder vs. stakeholder debate.

The current model of capitalism prioritizes profit above all. A more sustainable and just version would reorder the priorities: first, advance a greater cause; second, protect the people and places you operate in; and third, generate profit as the means to continue the first two indefinitely.

The prevalent Milton Friedman-style, shareholder-only capitalism has only been the dominant model since about 1970. This neoliberal approach is just one phase in capitalism's history, not its fundamental, unchanging definition. This historical context opens the door for a new consensus to form.

David Solomon rejects the common framing of prioritizing customers, employees, or shareholders. He views leadership as conducting an orchestra, where the goal is to keep all three stakeholder groups in harmony. Neglecting one will inevitably cause the entire performance to suffer.

Spinoza's concept of "canatus" (striving) highlights how misalignment between individual goals (e.g., a CEO's reputation) and the organization's goals (shareholder returns) creates agency problems that damage the entire enterprise, underscoring the critical need for incentive alignment.

Contrary to popular belief, the doctrine of shareholder primacy is a recent invention. For most of corporate history, companies were chartered for a specific public benefit, and subverting that mission purely for shareholder profit would have been considered a crime.

Many business functions operate in an asymmetric incentive system where managers are rewarded for immediate, quantifiable cost savings. They face no penalty for the harder-to-measure destruction of future opportunities or customer value, leading to dangerously short-sighted and value-destroying decisions.