The 20th-century view of shareholder primacy is flawed. By focusing first on creating wins for all stakeholders—customers, employees, suppliers, and society—companies build a sustainable, beloved enterprise that paradoxically delivers superior returns to shareholders in the long run.

The PBC designation is often 'bullshit jazz hands' used for branding, not accountability. To make it meaningful, corporations should be required to meet specific criteria, like paying a minimum tax or capping CEO-to-worker pay ratios.

Companies naturally deviate from their core values due to an unconscious influence called "financial gravity." This force alters behavior as leaders imagine what might please investors, leading to compromised decisions long before any direct pressure is applied.

Stating that your company's purpose is to make a profit is not a compelling 'why' for employees or customers. A true purpose should be a unique identifier, like a thumbprint or DNA, that distinguishes the organization from all competitors who are also seeking profit.

Contrary to popular belief, Milton Friedman's 1971 essay did not solely advocate for profits. He included the concept of 'social amenities,' urging businesses to be responsible employers, which reframes the modern shareholder vs. stakeholder debate.

Most founders don't realize the standard "any lawful purpose" clause in their corporate charter creates a fiduciary duty to maximize shareholder value. This seemingly innocuous phrase can legally compel a founder to accept a buyout from an undesirable acquirer, even with founder control.

Public companies, beholden to quarterly earnings, often behave like "psychopaths," optimizing for short-term metrics at the expense of customer relationships. In contrast, founder-led or family-owned firms can invest in long-term customer value, leading to more sustainable success.

The current model of capitalism prioritizes profit above all. A more sustainable and just version would reorder the priorities: first, advance a greater cause; second, protect the people and places you operate in; and third, generate profit as the means to continue the first two indefinitely.

The prevalent Milton Friedman-style, shareholder-only capitalism has only been the dominant model since about 1970. This neoliberal approach is just one phase in capitalism's history, not its fundamental, unchanging definition. This historical context opens the door for a new consensus to form.