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To become an attractive platform for private equity, Huckabee invested heavily in preparing his business for two years pre-sale. This included hiring non-billable roles like legal and M&A experts, which suppressed EBITDA but built the necessary foundation for scalable growth.

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By setting a low valuation for internal share transactions to help rising leaders, Huckabee's company was valued at a fraction of its true worth. An investment banker revealed it was worth 8 times more, highlighting how insulated founders can misjudge their market value without external expertise.

The firm's playbook involves an immediate, one-time cost reduction at closing to establish a baseline of profitability. This allows them to shift the company's valuation from a revenue multiple to a more stable EBITDA multiple, creating value without disrupting long-term growth initiatives and shocking employees later.

Many founders run "too lean," maximizing short-term profit at the expense of long-term growth. Strategically investing in a team, even if it lowers margins temporarily, frees the founder to focus on scaling, leading to greater overall profitability and less burnout.

A successful exit is a highly choreographed dance, not an abrupt decision. Founders should spend years building relationships with line-of-business leaders—not just Corp Dev—at potential acquiring companies. The goal is to 'incept' the idea of an acquisition long before it's needed.

Instead of a big-name generalist firm, Huckabee hired the top investment banker specializing in his architecture/engineering space. This niche expert provided tailored advice on what PE firms would see as 'dings' on his business, leading to a better-prepared and more valuable sale.

Founders who wait until they need to sell have already failed. A successful exit requires a multi-year 'background process' of building relationships. The key is to engage with SVPs and business unit leaders at potential acquirers—the people who will champion the deal internally—not just the Corp Dev team who merely execute transactions.

In presentations to potential PE buyers, Huckabee included a slide detailing his company's weaknesses, like needing a 'horsepower CFO'. This transparency built trust and helped identify the partner best equipped to solve those specific challenges, framing the deal as a true partnership.

A potential buyer's first move is often to fire the least profitable clients. Proactively dropping these clients—those on legacy deals or who complain excessively—improves your gross margin, making the business more attractive and valuable before a sale even begins.

The founder's research indicates a clear financial threshold for a viable exit in the restaurant industry. Private equity firms typically aren't interested in smaller operations, setting a target of 8-figures in profit for any restaurant group planning an acquisition strategy.

Premira intentionally under-margins its portfolio companies by heavily investing in new products and markets. This provides the next buyer with a clear, underwritable path to margin expansion and future growth, making the asset more attractive at exit.

Suppress Short-Term EBITDA to 'Institutionalize' Your Business Before a PE Sale | RiffOn