Premira intentionally under-margins its portfolio companies by heavily investing in new products and markets. This provides the next buyer with a clear, underwritable path to margin expansion and future growth, making the asset more attractive at exit.
Instead of creating separate, more liquid products for the retail market, Premira targets sophisticated ultra-high-net-worth clients through private banks. These clients invest in the same closed-end funds as institutions, aligning interests and simplifying firm strategy.
Unlike the common model of a separate, consultant-heavy value creation team, Premira integrates specialists like ex-operators directly into its sector teams. This ensures deep industry expertise is applied to drive top-line growth, not just cost-cutting.
Premira's value creation aims to produce 'better' companies, defined by higher quality revenue and faster growth rates at exit than at entry, even at a larger scale. This involves strategic shifts like moving to a cloud model or significant geographic expansion.
Premira fosters an entrepreneurial culture where even junior employees are encouraged and supported to identify new investment themes, source potential deals, and see them through. This autonomy acts as a powerful retention tool, creating a path to career-defining wins.