The absurd plots and bad grammar in phishing emails are a feature, not a bug. They efficiently screen out discerning individuals, ensuring that scammers only waste their time interacting with the recipients most likely to fall for the con from the outset.
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Deceivers hijack our trust in precision by attaching specific numbers (e.g., "13.5% of customers") to their claims. This gives a "patina of rigor and understanding," making us less likely to question the source or validity of the information itself, even if the number is arbitrary.
Simple spintax (swapping words like "hi" for "hello") was once a common trick to dodge spam filters. Today's advanced AI and machine learning algorithms easily detect this low-effort pattern. It is no longer a viable standalone method for improving deliverability and should be replaced with genuine personalization.
Scammers don't persuade you to believe new things; they exploit your existing, deeply-held beliefs. The intensity of your commitment to an idea makes you vulnerable, as they gain trust simply by championing what you already hold true. This means everyone is a potential target.
We are cognitively wired with a "truth bias," causing us to automatically assume that what we see and hear is true. We only engage in skeptical checking later, if at all. Scammers exploit this default state, ensnaring us before our slower, more deliberate thinking can kick in.
People often mistake cynicism for intelligence. However, research shows it's a protective measure used by those with poorer reasoning skills to avoid being taken advantage of. This self-protection leads them to miss out on positive human interactions by assuming the worst in others.
