We are cognitively wired with a "truth bias," causing us to automatically assume that what we see and hear is true. We only engage in skeptical checking later, if at all. Scammers exploit this default state, ensnaring us before our slower, more deliberate thinking can kick in.
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Deceivers hijack our trust in precision by attaching specific numbers (e.g., "13.5% of customers") to their claims. This gives a "patina of rigor and understanding," making us less likely to question the source or validity of the information itself, even if the number is arbitrary.
The RAS in your brain acts as a filter, showing you information that aligns with your core beliefs. If you adopt the belief 'I am a lucky person,' your RAS will start pointing out opportunities that were always there but previously filtered out. This is the neuroscience behind 'creating your own luck.'
Scammers don't persuade you to believe new things; they exploit your existing, deeply-held beliefs. The intensity of your commitment to an idea makes you vulnerable, as they gain trust simply by championing what you already hold true. This means everyone is a potential target.
The absurd plots and bad grammar in phishing emails are a feature, not a bug. They efficiently screen out discerning individuals, ensuring that scammers only waste their time interacting with the recipients most likely to fall for the con from the outset.
To combat misinformation, present learners with two plausible-sounding pieces of information—one true, one false—and ask them to determine which is real. This method powerfully demonstrates their own fallibility and forces them to learn the cues that differentiate truth from fiction.
