The real power of AI in a shared space like Slack is not just individual productivity. When colleagues observe each other's prompts and workflows, it creates a viral learning loop. This public interaction spreads best practices and up-levels the entire organization's AI competency.

To spread AI use beyond engineering, use a 'pull' rather than 'push' strategy. By having engineers interact with AI agents in public forums like Slack, other departments organically see the benefits and processes, overcoming skepticism and encouraging participation without a top-down mandate.

Shopify built an AI agent named River that works exclusively in public Slack channels, never in DMs. This forces collaboration into the open, allowing 6,000 employees to watch and learn from each other's interactions with the AI, accelerating company-wide adoption and skill development.

Using AI agents in shared Slack channels transforms coding from a solo activity into a collaborative one. Multiple team members can observe the agent's work, provide corrective feedback in the same thread, and collectively guide the task to completion, fostering shared knowledge.

By building internal AI agents directly into Slack, their usage becomes public and visible. This visibility is key for driving adoption; seeing a bot turn a message into a PR creates a "holy shit" moment that sparks curiosity and makes others want to use the tool, creating a natural viral effect.

Team members learn the capabilities and best practices for using their own AI agents by observing others' interactions in public channels. This "mid journey dynamic" creates a tacit transmission of knowledge about what's possible, accelerating the entire organization's learning curve much faster than formal training.

By launching their internal agent in a single company-wide Slack channel, Perplexity enabled employees to see each other's prompts and use cases. This created a powerful cross-pollination of ideas and accelerated learning on how to best leverage the new tool for collaborative work.

To combat the isolating nature of AI work and share learnings, have AI agents operate in public Slack channels. This allows team members to passively observe how others prompt the AI, revealing new use cases and techniques in a natural, collaborative environment.

Shopify uses an internal Slack-based AI agent called River that can read public channels and execute tasks. This increases the speed of information flow and reduces the 'transaction cost' of finding context, allowing the entire company to move faster by relying less on human-to-human information transfer.