Focus on a single job where the user provides a high-signal input (a photo, item, or text prompt). This simplifies the user experience and allows AI to deliver instant, high-value output, leading to better conversion and user engagement.

The barrier to entry for building on the ChatGPT platform is remarkably low. Using modern AI-assisted coding tools, a solo developer or small team can realistically build and ship a working Minimum Viable Product for a ChatGPT app in under 30 days. This speed allows for rapid experimentation and iteration on new business ideas.

Since AI makes coding inexpensive, marketers can now transform static landing pages into interactive games with a single prompt. This novel approach to conversion involves creating a simple game that users must complete to unlock a lead magnet, such as an ebook, increasing engagement and memorability.

Tools like Lovable.dev allow marketing teams to create functional, niche-specific landing pages with payment collection simply by describing them. Instead of one generic page, you can instantly build a tailored experience for a segment like "plumbers in the Midwest," drastically increasing campaign relevance and speed.

Prototyping and even shipping complex AI applications is now possible without writing code. By combining a no-code front-end (Lovable), a workflow automation back-end (N8N), and LLM APIs, non-technical builders can create functional AI products quickly.

Historically, apps used content like newsletters for growth. With AI coding tools, marketers can now quickly create valuable, interactive applications specifically to capture email signups and grow an audience, flipping the conventional model on its head.

Visitors arriving from AI-powered search tools like ChatGPT are highly qualified, having used detailed prompts to find a specific solution. This pre-qualification leads to significantly higher engagement and conversion rates—reportedly 7-8x higher than typical ads or organic search—making AI optimization a high-leverage activity.

Beyond its technical capabilities, OpenAI's app ecosystem within ChatGPT functions as a new distribution platform. For founders, this creates a strategic opportunity to build apps that serve as an interface layer to their product, opening a novel and potentially powerful channel for user acquisition and growth.

AI coding assistants have dramatically lowered the barrier to creating applications. This means marketers can now build interactive tools and experiences as easily as they once created static PDFs or ebooks, offering a far more engaging way to capture demand and generate leads.