After poor performance, a massive GP commit (like Tiger's $400M) is the ultimate signal of conviction. It aligns incentives and proves the manager's belief in a new strategy, acting as a "truth serum" for LPs by showing action, not just words.
A common mistake for emerging managers is pitching LPs solely on the potential for huge returns. Institutional LPs are often more concerned with how a fund's specific strategy, size, and focus align with their overall portfolio construction. Demonstrating a clear, disciplined strategy is more compelling than promising an 8x return.
For LPs, the primary benefit of pre-fund co-investments with emerging managers isn't just financial returns. It's a critical diligence tool to observe intangible qualities, such as a sponsor's discipline to abandon a flawed deal, which strongly correlates with long-term success.
Unlike committees, where partners might "sell" each other on a deal, a single decision-maker model tests true conviction. If a General Partner proceeds with an investment despite negative feedback from the partnership, it demonstrates their unwavering belief, leading to more intellectually honest decisions.
The high-velocity investment model pioneered by Tiger Global didn't disappear. Instead, its core strategy—prioritizing capital velocity over returns—was adopted by 6-8 other major firms. The venture landscape has bifurcated, with many top-tier brands moving toward this model, leaving a void in the craft-focused, high-touch space.
Founders Fund's perk allowing employees to co-invest personally is a clever mechanism to test true conviction. If an investor sponsoring a deal is unwilling to put their own money in, it raises a serious question about their belief in the investment's potential, forcing them to justify why it's a better allocation for LPs than their own capital.