The aversion to AI-generated text will fade for internal communications like emails and strategy docs. A human-guided AI often produces clearer, more effective writing than the average person. The key is human accountability: the sender must stand behind every line, even if an AI wrote it.

Eoin Clancy of Airops defines low-quality AI content, or 'slop,' with three indicators: 1) It isn't unique and fails to advance the conversation. 2) It doesn't sound like your brand. 3) It uses robotic language, such as 'utilize' instead of 'use' or excessive em-dashes.

As AI becomes more integrated into marketing, the average consumer remains wary. To succeed, brands need to proactively increase transparency and authenticity, emphasizing the human element behind their operations to build trust and overcome customer skepticism about AI-driven engagement.

Contrary to fears of customer backlash, data from Bret Taylor's company Sierra shows that AI agents identifying themselves as AI—and even admitting they can make mistakes—builds trust. This transparency, combined with AI's patience and consistency, often results in customer satisfaction scores that are higher than those for previous human interactions.

As platforms like LinkedIn become saturated with generic AI content, authentic human voices stand out more than ever. A distinct, personal writing style—even with occasional typos—is becoming a powerful differentiator that cuts through the noise and builds trust.

People react negatively, often with anger, when they are surprised by an AI interaction. Informing them beforehand that they will be speaking to an AI fundamentally changes their perception and acceptance, making disclosure a key ethical standard.

As AI makes content creation ubiquitous, the internet is flooded with shallow, generic "AI slop." Consumers are adept at spotting it, with 59% saying it damages their trust in a brand. This creates a premium for human-crafted, authentic stories.

Instead of making AI mimic a human's voice, teams should embrace AI-generated text for internal communications. This is faster for the creator, and the focus shifts to the quality of the underlying thought. The new social contract requires the author to stand by the content, not the prose.

When building conversational AI, be aware that users might mistake it for a human. This requires carefully designing interactions to manage user expectations and clarify the AI's role, ensuring they understand they are not receiving direct instructions from a person.