Current layoffs are driven less by AI-driven automation and more by financial strategy. Companies are cutting labor costs to free up budget for necessary AI investments and to project an image of being technologically advanced to investors.

AI allows companies to suppress their 'hunger' for new hires, even as revenues grow. This breaks the historical correlation where top-line growth required headcount growth, enabling companies to increase profits by shrinking their workforce—a profound shift in corporate strategy.

Firms are attributing job cuts to AI, but this may be a performative narrative for the stock market rather than a reflection of current technological displacement. Experts are skeptical that AI is mature enough to be the primary driver of large-scale layoffs, suggesting it's more likely a convenient cover for post-pandemic rebalancing.

The conversation around AI and job reduction has moved from hypothetical to operational. Leaders are being instructed by boards and investors to prepare for 10-20% workforce cuts, ready to be executed. This isn't a future possibility; it's an active, ongoing preparation phase within many large companies.

AI is breaking the traditional link between headcount and revenue. McKinsey is growing its client-facing workforce by 25% while simultaneously shrinking its non-client-facing staff by 25%, achieving a 10% increase in output from the shrinking group.

While direct layoffs attributed to AI are still minimal, the real effect is a silent freeze on hiring. Companies are aiming for "flat headcount" and using AI to massively boost revenue per employee, a trend not captured in layoff statistics but reflected in record-low hiring plans.

While high-profile layoffs make headlines, the more widespread effect of AI is that companies are maintaining or reducing headcount through attrition rather than active firing. They are leveraging AI to grow their business without expanding their workforce, creating a challenging hiring environment for new entrants.

Businesses are increasingly framing necessary, performance-driven layoffs as a proactive AI strategy. This shifts the narrative from business struggles to forward-looking innovation, which is a better look for investors and the public.

While AI-driven efficiency is an obvious first step, it often results in workforce reduction if company growth is flat. True differentiation and sustainable advantage come from using AI for innovation—creating new products, markets, and business models to fuel growth.