Don't try to optimize your strongest departments with your first AI project. Instead, target 'layup roles'—areas where processes are broken or work isn't getting done. The bar for success is lower, making it easier to get a quick, impactful win.

The best candidates for automation are rote, repetitive tasks where your brain is disengaged. If a process demands constant thought, adaptation, and complex decision-making, it is highly variable and a poor fit for automation, as you will likely never capture all its requirements.

The key to creating effective and reliable AI workflows is distinguishing between tasks AI excels at (mechanical, repetitive actions) and those it struggles with (judgment, nuanced decisions). Focus on automating the mechanical parts first to build a valuable and trustworthy product.

The true productivity gain from agents like Hermes isn't in perfecting the setup, but in consistently identifying and delegating real-world tasks. Avoid the "rabbit hole" of optimization and focus on what the agent can accomplish to add value to your life.

Vercel's CTO Malte Ubl suggests a simple method for finding valuable internal automation tasks: ask people, "What do you hate most about your job?" This uncovers tedious work that requires some human judgment, making it a perfect sweet spot for the capabilities of current-generation AI agents.

Don't assume AI can effectively perform a task that doesn't already have a well-defined standard operating procedure (SOP). The best use of AI is to infuse efficiency into individual steps of an existing, successful manual process, rather than expecting it to complete the entire process on its own.

Instead of replacing successful processes, use AI agents to tackle areas that are underperforming or completely ignored, like re-engaging lapsed customers. This strategy ensures any positive result is a net gain and minimizes risk, making even small yields feel magical.

Onboard users (or yourself) to an AI agent like a new human teammate. Start with easy, high-frequency tasks (e.g., summarizing Slack threads). Progress to harder, multi-step tasks (e.g., scheduling a meeting based on replies). Only then, attempt to automate an entire workflow (e.g., running daily growth experiments).

Don't get distracted by flashy AI demonstrations. The highest immediate ROI from AI comes from automating mundane, repetitive, and essential business functions. Focus on tasks like custom report generation and handling common customer service inquiries, as these deliver consistent, measurable value.