A highly effective sourcing strategy involves building relationships with successful industry executives, not just company owners. These executives provide credibility, deep industry knowledge, and often bring specific, off-market companies they have relationships with and want to run post-acquisition.

Contrary to common buy-side tactics, Booz Allen advises unrepresented founders to hire investment bankers, even in proprietary processes. They find that bankers professionalize diligence, manage seller emotions, and accelerate the timeline, making the deal smoother for both sides.

Before a formal M&A process launches, bankers arrange 'Fireside Chats' (FSCs)—informal meetings between the CEO and a select few potential buyers. This warms up the market, gives highly interested firms a head start on their research, and helps orchestrate the pace of the subsequent formal process.

Rather than just submitting a bid, smart buyers proactively call the investment banker beforehand to frame their offer. This "working the refs" strategy helps manage the banker's expectations, gather intelligence, and avoid being dismissed, even if the initial bid is not the highest.

For companies with a complex story, such as one built through multiple add-on acquisitions, the preparation for sale should begin a year before going to market. This lead time is essential for a banker to help consolidate disparate data, create a clean 'customer cube,' commission market studies, and coach management on the pitch.

Private equity firms leverage industry advisors for more than just expertise. A crucial, often overlooked role is to provide sellers, particularly founders, with a sense of security. The advisor vouches for the PE firm's reputation and intentions, which can be critical in getting a deal over the line.

Contrary to the common buyer preference for proprietary deals, CPC views investment bankers as a healthy part of the M&A process. They believe an banker-led process helps sellers mentally and emotionally prepare for the significant decision of selling their business, ultimately leading to a smoother, more successful transaction.

Instead of a big-name generalist firm, Huckabee hired the top investment banker specializing in his architecture/engineering space. This niche expert provided tailored advice on what PE firms would see as 'dings' on his business, leading to a better-prepared and more valuable sale.

The old investment banking model of mass-emailing a deal to many potential buyers is ineffective for media assets. Selling a media company now requires a custom, hands-on process targeting a handful of highly specific, strategic buyers, as the universe of potential acquirers has shrunk and their needs have changed.