Both Rubin and Jobs shared the ability to see a finished product in their minds before it was built. They believed these products always existed, and their job was simply to discover them and then work backward to bring them into reality.
True entrepreneurial success stems from a deep-seated, almost irrational belief that exists before the skills or evidence to support it. Daniel Ek and the founder of Sony both exemplify this, possessing a powerful conviction in their potential long before they achieved massive success.
True innovation requires building features customers don't yet know to ask for. Bloomberg's success came from providing functionality users hadn't imagined was possible with computers, rather than just reacting to their explicit requests.
True product excellence lies in details users might not consciously notice but that create a magical experience. Like Jobs' obsession with internal aesthetics, these small, polished edge cases signal a culture of craft and deep user empathy that is hard to replicate.
Sierra VC Shashank Saxena finds Steve Jobs most inspiring not for Apple's initial founding, but for witnessing its dramatic reinvention with the iPod and Mac. This perspective highlights that a leader's ability to execute a successful turnaround can be a more powerful source of inspiration than their original vision alone.
Ideas are not unique possessions but timely universal signals. Both Rick Rubin and John Mackey observed that if you have a compelling idea and fail to act on it, that same idea will often manifest through someone else who is more receptive or quicker to execute.
Visionary creators are often tortured by their own success. By the time a product launches, they are already deep into developing its superior successor and can only see the current version's flaws. This constant dissatisfaction is the engine of relentless innovation, as seen with Walt Disney.
The popular myth of Steve Jobs's 'reality distortion field' is a misunderstanding. His true superpower was an exceptional ability to see reality with profound clarity and articulate it with the fewest words possible. This motivated teams to act on that clear vision, rather than attempting to bend reality itself.
Beyond his known skills, Steve Jobs's core practice was metacognition. He treated his own thinking as a tool to be perpetually sharpened, constantly working on its elegance and discipline. This focus on the 'generator function' of his mind was the source of his profound impact.
The common mantra that every product must solve a problem is too narrow. Products like ice cream or Disney World succeed by satisfying a powerful desire or need, not just by alleviating a tangible pain point. This expands the canvas for innovation beyond mere problem-solving.
Great entrepreneurs don't just predict the future; they access it directly as if it were a memory. Through meditative states, you can tune into a future reality, see what exists or is needed, and then return to the present with a clear blueprint of what to build.