Industries with historically low software adoption (like trial law or dentistry) are now viable markets. Instead of selling a tool, AI startups are selling an outcome—the automation of a specific labor role. This shifts the value proposition from a software expense to a direct labor cost replacement.

The ultimate impact of AI isn't just enhancing employee productivity via software. It's about companies transitioning from selling tools to selling outcomes. For example, an HR software provider could evolve to sell the automated work of an HR professional, handling payroll queries and benefits directly.

Just as YouTube lowered media distribution costs, AI is lowering software development costs. This could shift the SaaS market away from large, one-size-fits-all platforms toward a model where small, elite teams deliver highly customized software solutions directly to enterprise clients.

Contrary to fears of AI making SaaS obsolete, the reality is that most enterprise software is deeply flawed. A contrarian view is that AI will provide the tools to finally rebuild these systems better, creating a massive new wave of demand for software development and product design.

The "SaaS apocalypse" will target "beta" software—tools that make companies more similar to their competitors. Conversely, "alpha" software—platforms that allow a company to express its unique strategy and competitive advantage—will thrive as AI makes customization and differentiation easier.

SaaS value lies in its encoded business processes, not its underlying code. AI's primary impact will be forcing SaaS companies to adopt natural language and conversational interfaces to meet new user expectations. The backend complexity remains essential and is not the point of disruption.

The idea that AI will kill SaaS is flawed. Instead, SaaS is evolving to integrate "agentic" capabilities. This creates a hybrid model where humans and AI agents collaborate within optimized workflows, delivering more value than either could alone. This fusion expands the market rather than destroying it.

SaaS products like Salesforce won't be easily ripped out. The real danger is that new AI agents will operate across all SaaS tools, becoming the primary user interface and capturing the next wave of value. This relegates existing SaaS platforms to a lower, less valuable infrastructure layer.

AI is transforming business models by enabling companies to sell software bundled with the actual work it performs. This "work-as-a-service" approach is unlocking historically software-resistant markets like legal and construction, where the value proposition is the completed task, not just the tool.