Historically, payroll has dominated corporate expenses. As AI automates knowledge work previously done by humans, a significant portion of the budget will shift. Spend on SaaS, APIs, and model usage will grow from a small percentage to a major line item, displacing traditional labor costs.
AI's most successful enterprise use cases, customer service and coding, target opposite ends of the labor cost spectrum. It either replaces easily quantifiable, lower-cost roles or provides significant leverage to the most expensive employees like software engineers.
The massive CapEx from companies like Alphabet and Amazon isn't just to compete in the existing software market. The scale of investment only makes sense when viewed as an attempt to capture a significant portion of the $6 trillion U.S. white-collar labor market through automation.
Confusing credit-based AI pricing models will likely be replaced by a straightforward value proposition: selling AI agents at a fixed price equivalent to the cost of one human worker who can perform the work of ten. This simplifies budgeting and clearly communicates ROI to CFOs.
The primary economic incentive driving AI development is not replacing software, but automating the vastly larger human labor market. This includes high-skill jobs like accountants, lawyers, and auditors, representing a multi-trillion dollar opportunity that dwarfs the SaaS industry and dictates where investment will flow.
While AI can improve existing software categories, the most significant opportunity lies in creating new applications that automate tasks previously performed by humans. This 'software eating labor' market is substantially larger than the traditional SaaS market, representing a massive greenfield opportunity for startups.
Historically, labor costs dwarfed software spending. As AI automates tasks, software budgets will balloon, turning into a primary corporate expense. This forces CFOs to scrutinize software ROI with the same rigor they once applied only to their workforce.
A massive budget shift is underway where companies spend exponentially more on AI agents than on foundational software like CRM. One small team spends $500k annually on AI agents versus just $10k on Salesforce, signaling a tectonic shift in software value and spending priorities.
AI is moving beyond enhancing worker productivity to completing entire projects, like drug discovery or engineering designs. This shift means software will be priced like a services business, based on the value of the outcome delivered, not the number of users with access.
The traditional SaaS model—high R&D/sales costs, low COGS—is being inverted. AI makes building software cheap but running it expensive due to high inference costs (COGS). This threatens profitability, as companies now face high customer acquisition costs AND high costs of goods sold.
Unlike traditional software that supports workflows, AI can execute them. This shifts the value proposition from optimizing IT budgets to replacing entire labor functions, massively expanding the total addressable market for software companies.