The European middle-market's preference for sole-lender deals contrasts with the syndicated US market. This allows lenders to design their own tight credit agreements, preventing value leakage and prioritizing downside protection—the most critical factor for a capped-return loan product.

Companies are willing to pay a 150-200 basis point premium for private credit to gain a strategic partner who provides bespoke financing, governance, and expertise for complex needs like carve-outs. This partnership value proposition distinguishes it from transactional public markets.

The US corporate market is 75% financed by capital markets, while Europe's is ~80% bank-financed. This structural inversion means Europe is undergoing a long-term, multi-decade shift toward institutional lending, creating a sustained tailwind for private credit growth that is far from mature.

While the US private credit market is saturated, Europe's middle-market offers higher spreads (north of 600 basis points) and lower leverage. This opportunity is most pronounced in non-sponsor deals, a segment where large banks and public markets are less active, creating a lucrative niche.

To source proprietary hybrid capital deals, avoid the capital markets teams at PE firms, as their job is to minimize cost of capital. Instead, build relationships directly with individual deal partners in specific industries. This allows you to become a trusted, go-to provider for complex, time-sensitive situations where speed and certainty are valued over price.

In a world of commoditized capital, offering a full suite of solutions creates a competitive advantage. By providing fund investments, co-investments, secondary liquidity, and portfolio company debt, a firm becomes an indispensable strategic partner to PE sponsors, generating proprietary and superior deal flow.

A consistent 2-5% of Europe's public high-yield market restructures annually. The conspicuous absence of a parallel event in private markets, which often finance similar companies, suggests that opacity and mark-to-model valuations may be concealing significant, unacknowledged credit risk in private portfolios.

To overcome the challenge of reaching non-customers in B2B, leverage specialized firms like GLG or Bridger. These networks can connect you with specific, hard-to-reach personas (e.g., CFOs of Global 2000 companies) for interviews within days, turning a major research blocker into a simple logistical task.

Unlike US firms focused on rapid exits, many multi-generational European family businesses prioritize stability and privacy. They actively dislike the anonymity and disclosure requirements of public markets, creating a strong, relationship-driven demand for tailored private lending solutions.