Author Andrew Ross Sorkin wrote about 1929 because previous accounts lacked human detail. He sought to understand the characters' motivations, relationships, and incentives ("Who was sleeping with who?") to provide a richer picture of the crisis beyond purely economic data.
An investor's personal experience with market events like the 2008 crash is far more persuasive than any historical data. This firsthand experience shapes financial beliefs and behaviors more profoundly than reading about past events, effectively making investors prisoners of the specific era in which they began investing.
Andrew Ross Sorkin's best sources are often "jilted" individuals—bankers who lost a deal, executives passed over for promotion, or spurned partners. These sources have nothing to lose and are motivated to talk, providing reporters with a powerful, albeit biased, starting point for a story.
In 1929, the stock exchange ticker fell hours behind real-time trading. This information vacuum created immense uncertainty, forcing investors to physically crowd Wall Street for updates. This chaos, driven by a lack of data, contrasts sharply with today's high-speed, social-media-fueled market reactions.
The 1920s bubble was uniquely driven by the new concept of retail leverage. Financial institutions transported the nascent idea of buying cars on credit to the stock market, allowing individuals to buy stocks with as little as 10% down, creating unprecedented and fragile speculation.
According to Andrew Ross Sorkin, while bad actors and speculation are always present, the single element that transforms a market downturn into a systemic financial crisis is excessive leverage. Without it, the system can absorb shocks; with it, a domino effect is inevitable, making guardrails against leverage paramount.
Contrary to popular belief, the 1929 crash wasn't an instantaneous event. It took a full year for public confidence to erode and for the new reality to set in. This illustrates that markets can absorb financial shocks, but they cannot withstand a sustained, spiraling loss of confidence.
Robert Solow believes his cohort of economists became legendary not because they were smarter, but because living through the Great Depression focused their talent on society's most urgent problem: a broken economic system. This suggests that generational talent is directed by an era's critical challenges.
The most effective way to convey complex information, even in data-heavy fields, is through compelling stories. People remember narratives far longer than they remember statistics or formulas. For author Morgan Housel, this became a survival mechanism to differentiate his writing and communicate more effectively.
Financial history rhymes because the underlying driver—human nature—is constant. Core desires for wealth, recognition, and love, along with the fear of pain and envy of others' success, have remained unchanged for millennia. These emotions will continue to fuel bubbles and crashes, regardless of new technologies or financial instruments.
The trauma of the 1929 crash created a lasting aversion to stock market investing. Andrew Ross Sorkin notes his grandfather witnessed the crash as a boy and never bought a stock in his life. This shows how crises can shatter a nation's financial psyche for generations, impacting wealth creation.