While 8% of founders pay themselves nothing to maximize reinvestment for a future exit, this strategy is often regretted. Even among founders who achieved a multi-million dollar exit, many later wished they had paid themselves at least a small salary to improve their quality of life during the building phase.

The primary error founders make is confusing external achievements (revenue, exit) with internal fulfillment. Financial success should be viewed as a tool that enables a life aligned with your personal values, rather than being the source of fulfillment itself.

A VC recounts advising founders to accept a massive acquisition offer during a market bubble, but they refused. Prioritizing his 'people-first' philosophy, he supported their decision to continue building. This choice ultimately cost the company, investors, and employees a potential $25-30 billion outcome when the market later corrected, highlighting a major conflict between financial optimization and founder support.

Many founders who successfully exit their companies feel depressed and unfulfilled, realizing their best idea is behind them. The alternative is to reject the exit-focused mindset and commit to building a durable, lifelong business, finding satisfaction in the infinite game.

Contrary to the dream of retiring after an exit, data shows 92% of founders start another project, even those with nine-figure exits. The drive to build is a core part of their identity that a large financial windfall does not eliminate.

A successful founder feels like a "failure" because his monetary success doesn't match his self-assessed talent and potential. He views wealth not just for lifestyle, but as the primary "scoreboard" for the "business game," and feels his score is too low to validate his effort.

An exit that provides a significant financial win but isn't enough to retire on can be a powerful motivator. It acts as a 'proof point' that validates the founder's ability while leaving them hungry for a much larger outcome, making them more driven than founders who are either pre-success or have achieved a life-changing exit.

A business transitions from a founder-dependent "practice" to a scalable "enterprise" only when the founder shares wealth and recognition. Failing to provide equity and public credit prevents attracting and retaining the talent needed for growth, as top performers will leave to become owners themselves.

Founder Peter Daring deliberately avoids outside investors to protect Peak Design's core mission: for employees to live "happy and meaningful lives." This employee-forward culture is prioritized over the growth-at-all-costs pressure that comes with external capital, shaping every business decision.