Ridge, an e-commerce wallet company, reveals that traffic originating from ChatGPT generates $12 per user session, a staggering 12 times higher than the $1 per user from Meta. This demonstrates the exceptionally high purchase intent of consumers who use AI for product research.

Users arriving from AI platforms have already been filtered and nurtured through the consideration phase. They land on your site with high intent, leading to conversion rate increases of 2-5x for B2C and as high as 20x for B2B, far surpassing the performance of typical paid or organic search traffic.

Data from SimilarWeb indicates that users referred from ChatGPT show dramatically higher engagement and conversion. They spend 3x more time on site, view 25% more pages, and have a 7% conversion rate compared to 5% from Google. This suggests LLMs are a powerful platform for high-intent advertising.

Users originating from an AI source like ChatGPT convert at a 26% higher rate. While the traffic volume is lower than traditional SEO, the intent is much higher because users have already refined their needs through conversation. This makes integrating with AI platforms a highly effective user acquisition channel.

Search Atlas data reveals users arriving from ChatGPT are significantly more likely to convert. These users have already conducted deep, conversational research within the LLM, answering many of their own questions before landing on a website. This pre-qualification means they arrive with much higher purchase intent compared to traditional search users.

OpenAI is testing ads on ChatGPT's free tier, mirroring the early monetization paths of Google and Facebook. This move signals the inevitable rise of generative AI platforms as a major advertising channel that marketers will need to understand and master.

Unlike search ads that target keywords, ChatGPT ads will target a user's intent inferred from a conversation. The system essentially qualifies the user's needs *before* showing an ad, resulting in traffic that is already in a buying mindset and more likely to convert.

Traffic from ChatGPT to e-commerce sites converts at an exceptionally high rate (12% for one brand, compared to a typical 1-2%). This demonstrates that users turning to AI for product research have extremely high purchase intent by the time they click a link, making AI chat a powerful and potentially lucrative channel for advertisers.

Visitors arriving from AI-powered search tools like ChatGPT are highly qualified, having used detailed prompts to find a specific solution. This pre-qualification leads to significantly higher engagement and conversion rates—reportedly 7-8x higher than typical ads or organic search—making AI optimization a high-leverage activity.