Contrary to the "bubble pop" narrative, a market shift away from high-margin frontier models toward cheaper alternatives could boost overall AI usage. This would redirect revenue from labs like OpenAI to infrastructure players who provide the most efficient, low-cost compute.

Foundational AI models will commoditize into a utility layer where companies buy "intelligence on the fly." The real, sustainable profit will be captured by application companies that leverage various models to solve specific business problems, as most enterprises lack the expertise to use raw models effectively.

Creating frontier AI models is incredibly expensive, yet their value depreciates rapidly as they are quickly copied or replicated by lower-cost open-source alternatives. This forces model providers to evolve into more defensible application companies to survive.

The AI value stack has evolved from chips (NVIDIA) to models (OpenAI). The next critical phase is the application layer. It's unclear if value will be captured by new application companies or if the underlying model providers will absorb all the profits, a key question for investors and founders.

AI21 exemplifies a winning AI business model: give away the foundational model (Jamba) to drive adoption, then monetize a proprietary orchestration layer (Maestro) that helps enterprises manage multiple models for cost and performance, capturing value higher up the stack.

The greatest value in AI won't be captured by frontier labs alone. Instead, companies in the "applied layer" are incentivized to build routing systems that use expensive frontier models for high-level orchestration while deploying cheaper open-source models for bulk tasks, creating a more efficient, barbell-shaped cost structure.

Analyst Gavin Baker argues a few dominant AI labs create a monopsony (a dominant buyer) for compute, suppressing margins for everyone else. The rise of competitive open-source models decentralizes this power, shifting value back to other layers of the AI stack, from chips to software and cloud providers.

The AI model landscape will likely bifurcate like computer operating systems. Closed-source models (OpenAI, Anthropic) will dominate user-facing applications (like Windows/macOS), while open-source models will become the Linux of AI, powering backend enterprise infrastructure and custom applications.

The economic value in AI is rapidly shifting away from foundational models, which are becoming commoditized far faster than anticipated. The real, sustainable business models are emerging at the infrastructure layer (cloud, chips) and the application layer, not in the foundational models themselves.