If your execution skills are still developing, focus on demonstrating strong design taste. Find portfolios you admire and deconstruct them, asking why specific choices were made around spacing, color, and timing. This process builds your design intuition and signals to hiring managers that you have a high quality bar and are coachable.
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Developing exceptional taste requires learning from the best. A tactical method is to ask one skilled person for the 10 peers they admire most. Then, ask those 10 people the same question. The patterns that emerge will reveal the true masters, whose work and thinking you can then study.
To cultivate strong design taste without formal training, immerse yourself in best-in-class products. Actively analyze their details, from menus to spacing, and ask *why* they work. This reverse-engineering process builds intuition and raises your personal quality bar faster than theoretical study alone.
In the fast-evolving world of AI, the most valuable trait in a designer is a deep-seated curiosity and the self-direction to learn and build independently. A designer who has explored, built, and formed opinions on new AI products is more valuable than one with only a perfect aesthetic.
To accelerate design skill, seek out blunt feedback from practitioners you respect. Go beyond high-level user feedback and ask for a "roast" on the visual details. The goal is to get concrete, actionable advice—even down to specific CSS classes—to refine your taste and execution.
Frame the creation of your portfolio as an opportunity to learn a new skill or tool, like Framer. Matt Sellers used his project to push Framer to its limits, creating complex components and custom code. This transforms a routine task into a powerful learning experience that provides a 'superpower' for future client work.
To avoid getting lost in endless options, establish a clear vision using descriptive adjectives like "techie," "classical," or "sharp and crisp." This high-level direction acts as a filter, helping you confidently accept or reject ideas and maintain consistency throughout the design process.
Before starting a project, define its intended feel with key adjectives (e.g., "techie," "classical," "sharp"). This vision becomes a powerful filter, helping you make consistent decisions and resist the temptation to chase trends or get discouraged by other designers' work.
Create a custom AI agent trained on the philosophies and techniques of designers you admire. Feed it their articles, code examples, and tweets to build a "visual design auditor" that provides feedback and suggestions aligned with their collective style.
Instead of showcasing a large volume of projects, radically cut down your portfolio to only the absolute best. Designer Matt Sellers cut over 87% of his work. This strategy ensures every piece raises the average quality, preventing weaker projects from creating negative signals for hiring managers.
Expertise isn't just having "taste." It evolves from exposure (what's good/bad) to analysis (why it's good/bad), and finally to mastery (how to improve it). This framework applies to any creative or intellectual domain, from design to code, helping founders evaluate their own skills.
