Like Napoleon, founders can attract top talent by giving them a grand mission, branding teams to create a proud identity (e.g., "the men without fear"), and demonstrating they are in the trenches alongside their people. This builds loyalty far beyond compensation.

Masinissa, a brilliant Numidian cavalry commander crucial to Carthage's early successes, was not driven by ideology. After Scipio decisively defeated the last Carthaginian army in Spain, Masinissa pragmatically switched his allegiance to the Romans, recognizing they now held the momentum and offered a better path to power.

Joan consciously or unconsciously adopted the persona of a hero from popular chivalric romances. This was an effective strategy, as it tapped into a pre-existing cultural narrative that inspired knights and soldiers to follow her, making her spectacle a key element of her success.

Like Winston Churchill's speeches or an Oasis concert, effective leaders use communication as a lever. They expend a relatively small amount of personal energy to change the morale and motivation of a massive audience, creating a disproportionate impact.

Scipio learned that a lagoon protecting New Carthage periodically became shallow. He timed his attack for this moment, presenting the ebbing water to his troops as a miracle promised by the god Neptune. This divine framing inspired his men and enabled a surprise attack on an unguarded wall.

A successful startup often resembles a cult, requiring a leader who communicates their vision with unwavering, first-person conviction. Hiding the founder behind polished PR spokespeople is a mistake; it neuters the contagious belief required to recruit talent and build a movement against impossible odds.

The Dauphin's court did not accept Joan in a vacuum. Decades-old prophecies foretelling that a virgin would save France provided the political and cultural cover necessary to support her seemingly outlandish mission. This pre-existing narrative made her claims plausible and her backing politically defensible.

Her primary miracle, the relief of Orléans, was a stunning military success, not a supernatural event. By attributing it to God's will, she created a powerful narrative of divine favor that shattered English morale and galvanized French forces, creating a self-fulfilling prophecy.

To command in Spain, the Senate needed Scipio's youthful charisma but feared breaking the tradition of appointing older magistrates. They cleverly bypassed this by allowing a popular vote, getting their desired commander while appearing to yield to the people's will and avoiding setting a direct institutional precedent.