Creating the Dot delivery robot wasn't just a hardware challenge. DoorDash had to build the vehicle hardware, a custom L4 autonomy software stack, integrate them, and then plug the entire system into its complex logistics and merchant platform—a multi-year, first-principles effort.
Rather than just replacing drivers, autonomy will allow logistics to operate 24/7 during the midnight-to-8am "third shift." This will dramatically increase the world's operational intensity and create new demand as automation drives down costs and enables services that were previously too expensive.
Successful "American Dynamism" companies de-risk hardware development by initially using off-the-shelf commodity components. Their unique value comes from pairing this accessible hardware with sophisticated, proprietary software for AI, computer vision, and autonomy. This approach lowers capital intensity and accelerates time-to-market compared to traditional hardware manufacturing.
The founders initially focused on building the autonomous aircraft. They soon realized the vehicle was only 15% of the problem's complexity. The real challenge was creating the entire logistics ecosystem around it, from inventory and fulfillment software to new procedures for rural hospitals.
The seamless experience of an autonomous vehicle hides a complex backend. A subsidiary company, FlexDrive, manages a fleet for services like cleaning, charging, maintenance, and teleoperation. This "fleet management" layer represents a significant, often overlooked, part of the AV value chain and business model.
Rivian's CEO explains that early autonomous systems, which were based on rigid rules-based "planners," have been superseded by end-to-end AI. This new approach uses a large "foundation model for driving" that can improve continuously with more data, breaking through the performance plateau of the older method.
While many see autonomous vehicles as a threat to Uber's ride-hailing, its delivery segment may be more important and defensible. Automating last-mile delivery of goods from varied locations is significantly more complex and less economical than automating passenger transport, providing a durable moat.
While Figure's CEO criticizes competitors for using human operators in robot videos, this 'wizard of oz' technique is a critical data-gathering and development stage. Just as early Waymo cars had human operators, teleoperation is how companies collect the training data needed for true autonomy.
Self-driving cars, a 20-year journey so far, are relatively simple robots: metal boxes on 2D surfaces designed *not* to touch things. General-purpose robots operate in complex 3D environments with the primary goal of *touching* and manipulating objects. This highlights the immense, often underestimated, physical and algorithmic challenges facing robotics.
General-purpose robotics lacks standardized interfaces between hardware, data, and AI. This makes a full-stack, in-house approach essential because the definition of 'good' for each component is constantly co-evolving. Partnering is difficult when your standard of quality is a moving target.
Unlike older robots requiring precise maps and trajectory calculations, new robots use internet-scale common sense and learn motion by mimicking humans or simulations. This combination has “wiped the slate clean” for what is possible in the field.