Best Buy Ads offers "in-store takeovers," allowing brands to use its physical stores for immersive, measurable campaigns. This transforms window displays, digital walls, and checkout counters into a powerful advertising medium that engages customers at the point of purchase.

Instead of using a sponsor's complex website copy on event materials, the team writes a simple, one-line benefit statement on items like cocktail napkins. This ensures the audience quickly understands and remembers what the sponsor actually does, making the partnership more effective than just displaying a logo.

ITV created a new, non-intrusive ad format by placing a static brand ad on the screen whenever a viewer pauses a stream. This simple but clever idea transforms previously dead space into valuable advertising inventory for sponsors, monetizing a common viewer behavior without interrupting the content.

The brand's iconic tote wasn't just packaging; it was a calculated marketing investment. At a cost of ~$2.50 per bag, it transformed a necessary expense into a highly effective, long-lasting status symbol and awareness play that generated far more value than its cost.

Instead of general marketing, spirits brand Suyo Pisco was advised to deploy a team of "ambassadors" to bars. Their job is to loudly and clearly order a "Suyo Tonic," creating organic curiosity from other patrons and normalizing the brand-specific call-out, effectively creating demand from the ground up.

The idea is to put a large, "ugly" QR code on all garbage bins by default. Customers are then offered the option to pay a recurring fee to *remove* the QR code. This reframes the standard product as a discounted, ad-supported version and creates a new, high-margin revenue stream from customers who value aesthetics.

Create value for customers at no cost by offering your platform as a marketing channel for partners. A local sports league can partner with restaurants to provide free food, enhancing the player experience while giving vendors access to a targeted audience.

A low-cost physical activation, like a single billboard or street posters, can be amplified 10x by documenting it and sharing the story online. The real value isn't the physical impression but the digital content it generates for a broader audience.

With no ad budget, FUBU offered to paint its logo on the security gates of local businesses—from bodegas to repair shops—in exchange for keeping them graffiti-free. Labeling them all as an "authorized FUBU dealer," regardless of what they sold, created a massive, free advertising network and the perception of a large retail presence.