Demis Hassabis envisions a future internet where users' AI assistants negotiate directly with service providers' agents to book flights, make payments, and handle other tasks. This shift to an 'agent-to-agent' economic model will automate mundane work and fundamentally disrupt the current web's structure.
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A new wave of startups, like ex-Twitter CEO's Parallel, is attracting significant investment to build web infrastructure specifically for AI agents. Instead of ranking links for humans, these systems deliver optimized data directly to AI models, signaling a fundamental shift in how the internet will be structured and consumed.
The internet was designed for human interaction, actively discouraging bots. The next evolution will reverse this, with AI agents becoming the primary users. This requires re-architecting everything from user interfaces to business models, with crypto likely serving as the native payment rail for these autonomous agents.
As users delegate purchasing and research to AI agents, brands will lose control over the buyer's journey. Websites must be optimized for agent-to-agent communication, not just human interaction, as AI assistants will find, compare, and even purchase products autonomously.
Agentic AI will evolve into a 'multi-agent ecosystem.' This means AI agents from different companies—like an airline and a hotel—will interact directly with each other to autonomously solve a customer's complex problem, freeing humans from multi-party coordination tasks.
The next phase of AI will involve autonomous agents communicating and transacting with each other online. This requires a strategic shift in marketing, sales, and e-commerce away from purely human-centric interaction models toward agent-to-agent commerce.
The future of software isn't just AI-powered features. It's a fundamental shift from tools that assist humans to autonomous agents that perform tasks. Human roles will evolve from *doing* the work to *orchestrating* thousands of these agents.
The next user interface paradigm is delegation, not direct manipulation. Humans will communicate with AI agents via voice, instructing them to perform complex tasks on computers. This will shift daily work from hours of clicking and typing to zero, fundamentally changing our relationship with technology.
The financial system is unprepared for the coming wave of AI agents. These agents will perform tasks and require payment, creating trillions of micropayments. Current infrastructure from Stripe, Visa, or Mastercard cannot handle this volume, creating a massive opportunity for new protocols to facilitate the 'agent economy'.
Similar to how mobile gave rise to the App Store, AI platforms like OpenAI and Perplexity will create their own ecosystems for discovering and using services. The next wave of winning startups will be those built to distribute through these new agent-based channels, while incumbents may be slow to adapt.
The future of AI is not just humans talking to AI, but a world where personal agents communicate directly with business agents (e.g., your agent negotiating a loan with a bank's agent). This will necessitate new communication protocols and guardrails, creating a societal transformation comparable to the early internet.
