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A new philanthropic model, championed by MacKenzie Scott and Melinda French Gates, involves wiring large sums to non-profits with no prior meetings or demands for public recognition. This 'trust-based' approach contrasts with traditional philanthropy that often requires extensive pitches and caters to donor ego.

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Female billionaires exhibit a distinctly different philanthropic style from their male counterparts. Women like Mackenzie Scott and Melinda French Gates tend to disburse their wealth rapidly, directly, and without the fanfare of naming rights or public ceremonies. This contrasts with male philanthropists who often rely on pledges for future giving and seek public recognition.

Recent massive donations from billionaires are not for traditional charities but for causes reflecting capitalist and patriotic values: funding troops, children's stock accounts, and Olympic athletes. This trend represents a new form of pro-competition, pro-market philanthropy.

An unintended benefit of Promote Giving is that signatories have begun actively co-investing with each other, leading to billions in deals. The pledge acts as a powerful filter for like-minded, trustworthy partners, demonstrating that shared values can be a significant catalyst for business development.

Sir Ronald Cohen critiques the philanthropic model, arguing that relying on donations keeps charitable organizations small, underfunded, and perpetually begging for capital. This prevents them from achieving the scale needed to solve massive problems, a flaw that impact investing aims to correct by creating self-sustaining models.

The Ares Pathfinder funds embed philanthropy into their structure by pledging 5-10% of the firm's carried interest (promote) to charities. This model aligns financial success with social impact, has generated over $40 million, and inspired a wider "Promote Giving" movement.

The focus of billionaire philanthropy has shifted from building physical public works (like libraries) to funding NGOs and initiatives that aim to fundamentally restructure society, politics, and culture according to their ideological visions.

A critical flaw in philanthropy is the donor's need for control, which manifests as funding specific, personal projects instead of providing unrestricted capital to build lasting institutions. Lasting impact comes from empowering capable organizations, not from micromanaging project-based grants.

Promote Giving grew quickly because it's a simple pledge, not a centralized fund. Participants commit 5% of promote to a charity *of their own choice*. This autonomy removes administrative friction, eliminates debates over causes, and allows leaders to direct their own impact, making it easier to join.

Frame philanthropic efforts not just by direct impact but as a "real-world MBA." Prioritize projects where, even if they fail, you acquire valuable skills and relationships. This heuristic, borrowed from for-profit investing, ensures a personal return on investment and sustained engagement regardless of the outcome.

Hank Green argues that immense, concentrated wealth sitting in bank accounts is a massive, untapped funding source. He directly calls on the wealthy to become modern-day patrons for creators doing social good, bypassing traditional investment models to directly fund impactful work.