Shanklin's owner advises that the key to growth is focusing the majority of leadership's energy internally on their team. By building a great culture and training people well, excellent customer service and sustainable business growth follow as a natural result.
Many companies focus only on growing revenue, which is an output. A high-performance culture focuses on the inputs: the personal and professional growth of its people. Investing in employees' skills, confidence, and well-being is what ultimately drives sustainable financial success, not the other way around.
Frame employee training as an investment, not a cost, because 'growth follows people, not plans.' Train your team beyond the technical aspects of their job to focus on building genuine human connections. This approach transforms a transactional service into a loyal community, turning your staff into powerful growth multipliers.
When preparing to scale a manufacturing team, the highest priority is the well-being of the core, foundational members. They hold the critical tribal knowledge and culture. Losing them to burnout right before a major expansion can cripple the entire operation.
Unlike the typical "shadow our best guy for two weeks" model, elite service companies build a culture of continuous training. Constant practice in sales, efficiency, and customer interaction—similar to how athletes train for a game—is what separates them from the competition and ensures consistency.
To scale from 100 to 1,000+ employees, you must stop interviewing everyone. Success depends entirely on the cultural foundation built with the first 100 people. By personally hiring and imbuing them with the company's core values, you create a group of leaders who can replicate that culture as the organization expands.
When contractors complain they can't find good people, it's often a culture problem, not a talent shortage. A great workplace turns existing employees into recruiters who attract other high-quality talent from their networks, creating a self-sustaining recruitment pipeline.
Home Depot's culture inverts the traditional corporate pyramid. The most important person is the frontline employee interacting with the customer, not the CEO. This philosophy ensures that the entire organization is structured to support the people who directly create the customer experience and drive sales.
To scale effectively, don't bottleneck knowledge with the CEO. Invest in specialized coaches, consultants, and mastermind groups for your department leaders. This empowers them to solve problems and develop their teams directly, as building the people is what ultimately builds the business.
Contrary to a shareholder-first dogma, these leaders operate on an employee-first principle. They believe that well-treated, empowered employees provide superior customer service. This creates loyal customers, which drives sustainable profits and ultimately delivers superior long-term returns for shareholders.
The primary bottleneck in any service business is finding and training high-quality talent. To scale effectively, founders must transition from being the best technician to being the best teacher, creating robust systems to transfer their expertise and develop new talent internally.