Instead of building a consumer brand from scratch, a technologically innovative but unknown company can license its core tech to an established player. This go-to-market strategy leverages the partner's brand equity and distribution to reach customers faster and validate the technology without massive marketing spend.

The recent explosion of stablecoins wasn't due to a new financial innovation, but the maturation of underlying blockchain infrastructure. Cheaper and faster transactions on Layer 2 solutions and improved Layer 1s finally made large-scale, low-cost payments practical for real-world use.

Instead of funding another stablecoin protocol, the more viable investment is in the tooling layer. This includes payment systems, SDKs, and accounting software (like triple-entry bookkeeping) that enable small businesses globally to integrate stablecoin payments into their existing fiat workflows.

The acquisition of crypto on-ramp Bridge by payment giant Stripe served as a credible signal to the market. It forced competitors to pay immediate attention and treat stablecoin infrastructure as a critical area for investment, arguably triggering the subsequent flurry of institutional activity.

The stablecoin market is mature, so new entrants cannot compete on technology alone. To succeed, they must be launched by an entity with a massive built-in user base, such as a social media giant or a large multinational, making standalone stablecoin startups effectively zeros.

The crypto community often criticizes platforms like Solana for paying partners like Western Union. However, this "pay-to-play" model is a standard business development strategy used by giants like Amazon (for Alexa) and Facebook to bootstrap their ecosystems and kickstart the flywheel with marquee partners.

Unlike networks such as Visa that strive for neutrality, Stripe's launch of its own blockchain, Tempo, is an opinionated play. This forces other payment service providers into a dilemma: using Tempo means actively helping their biggest competitor, Stripe, build a moat and capture more of the value chain.

The stablecoin market isn't about everyone launching their own coin. Established players like Circle's USDC create powerful network effects through tens of thousands of API integrations with apps like Cash App and Coinbase. This utility makes it the default choice for developers, creating a significant competitive moat.

Before stablecoins, launching financial services in N countries required N² unique integrations. Now, companies can build on a single dollar-stablecoin standard and instantly operate globally. Adding other local stablecoins becomes a simple N-style addition, radically simplifying global expansion.