A major barrier to TV advertising for DTC brands is the cost of producing a commercial. AI tools are solving this by modifying existing search and social media creative for CTV formats, allowing brands to enter the TV space without a dedicated, high-budget production shoot.

B2B marketers shouldn't overcomplicate their first TV creative. A simple, direct-to-camera ad featuring the founder explaining the problem they solved is often one of the highest-performing formats. This authentic storytelling can resonate more than a high-production ad.

Instead of using social media insights to create a new, expensive TV commercial, simply repurpose the raw, organically successful video and run it as the ad, complete with phone-native formatting.

The perception that TV requires expensive, Super Bowl-level creative is a myth. For initial tests, brands can effectively repurpose existing video content or leverage quick, cost-effective AI creative production companies to get campaigns live and begin learning without a massive upfront investment.

Tatari provides Manscaped with a "halo impact analysis" that quantifies how TV advertising lifts performance in other channels like paid search and social. This proves TV's role as a full-funnel driver and moves the conversation beyond direct, last-touch attribution to its total business impact.

While platforms like Tatari have drastically reduced the entry point for TV advertising from millions to as low as $20,000, there is a practical floor. Brands spending less than $1.5 million annually on marketing are advised to focus on lower-hanging digital fruit before venturing into TV.

By partnering with a platform like Tatari, Manscaped gains access to last-minute "fire sale" inventory for major events like the NBA Finals. This, combined with flexible budget commitments, allows them to test high-impact placements without the massive upfront costs and risks of traditional buys.

Don't assume TV advertising requires expensive, high-production creative. Brands can de-risk their TV investment by using lo-fi, UGC-style creative that has already proven effective on social media. This approach lowers the barrier to entry, allowing for faster testing and learning.

TV advertising directly boosts the performance of digital channels like Meta and Google Search. Rather than viewing it as a separate, top-of-funnel expense, marketers should understand its direct impact. Platforms like Tatari can even provide a "halo impact report" to quantify this lift.