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  1. The Product Experience
  2. Why is product so hard? - Charity Ibhadon (Global Product Director, WPP)
Why is product so hard? - Charity Ibhadon (Global Product Director, WPP)

Why is product so hard? - Charity Ibhadon (Global Product Director, WPP)

The Product Experience · Jul 8, 2026

Product management is harder than ever. Global Product Director Charity Ibhadon on navigating burnout and leveraging fun as a strategic advantage.

Product Management's Lack of a 'Gold Standard' Creates Chronic Imposter Syndrome

Unlike scientific fields with clear success metrics, product management is an art. The ambiguity of what 'good' looks like, coupled with a flood of prescriptive literature, leads product managers to constantly feel like they are failing or not measuring up.

Why is product so hard? - Charity Ibhadon (Global Product Director, WPP) thumbnail

Why is product so hard? - Charity Ibhadon (Global Product Director, WPP)

The Product Experience·7 days ago

High-Achievers Often Mistake the Symptoms of Burnout for the Feeling of Success

The constant stress and multitasking associated with burnout can be misinterpreted as 'excellence' or 'earning your salary.' High-achievers may perceive feeling stretched to the breaking point as a sign of success, masking the underlying harm to their physical and mental well-being.

Why is product so hard? - Charity Ibhadon (Global Product Director, WPP) thumbnail

Why is product so hard? - Charity Ibhadon (Global Product Director, WPP)

The Product Experience·7 days ago

Product Managers Should Feel Empowered to Treat Their Job as a Paycheck, Not an Identity

Product culture often pressures individuals to make their job their entire identity. A healthier, more sustainable approach is to view work simply as a means to an end—a way to fund your life—rather than the central definition of who you are. This mindset shift can alleviate immense pressure.

Why is product so hard? - Charity Ibhadon (Global Product Director, WPP) thumbnail

Why is product so hard? - Charity Ibhadon (Global Product Director, WPP)

The Product Experience·7 days ago

A Product Manager's Humanity is a Greater Strategic Advantage Than Their Qualifications

In a collaborative field like product, being personable and easy to work with is more valuable than accumulating qualifications. Senior leaders who are more 'human' are more effective. This likeability factor is a strategic asset that builds trust and fosters better collaboration, directly impacting product success.

Why is product so hard? - Charity Ibhadon (Global Product Director, WPP) thumbnail

Why is product so hard? - Charity Ibhadon (Global Product Director, WPP)

The Product Experience·7 days ago

The 'CEO of the Product' Analogy Is a Harmful Trope That Creates Unnecessary Pressure

The popular analogy that a product manager is the 'CEO of the product' is destructive. It creates immense pressure, encouraging PMs to feel responsible for areas far beyond their control. A healthier mindset is to focus on your specific domain and trust the actual CEO and the broader team.

Why is product so hard? - Charity Ibhadon (Global Product Director, WPP) thumbnail

Why is product so hard? - Charity Ibhadon (Global Product Director, WPP)

The Product Experience·7 days ago

Commercial Awareness and Resilience Will Outlast Any New Product Framework or Certificate

To build a long-term product career, focus less on collecting specific frameworks or certificates (e.g., in AI). Instead, cultivate timeless traits like resilience, deep commercial understanding of the business, and curiosity about the market. These mindsets are more durable and valuable than any fleeting technical skill.

Why is product so hard? - Charity Ibhadon (Global Product Director, WPP) thumbnail

Why is product so hard? - Charity Ibhadon (Global Product Director, WPP)

The Product Experience·7 days ago