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  1. The Best One Yet
  2. 📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers
📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers

The Best One Yet · Dec 22, 2025

2025 review: The 'maxing' trend created a casino economy, robots were promoted to highways and warehouses, & kale-collar workers embraced thriftonomics.

The Political Tactic of 'Flooding the Zone' Is Now a Core Silicon Valley Business Strategy

The political strategy of overwhelming discourse with information, or "flooding the zone," has been adopted by the tech industry. Companies use it for rapid, dominating product launches, while AI-content creators leverage it to saturate platforms, risking a "slopification" of media.

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers thumbnail

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers

The Best One Yet·2 months ago

The 'Everything Maxing' Trend, From Trade Tariffs to Protein Bars, Created a 'Casino Economy'

The consumer obsession with "protein maxing" mirrored a broader economic trend of maximalism. This approach, which began with aggressive trade policies, permeated business and consumer behavior, ultimately blurring the lines between investing, betting, and predicting into a single "casino economy."

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers thumbnail

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers

The Best One Yet·2 months ago

Robots Are Being Promoted in Warehouses but Still Fail the Consumer 'Laundry Test'

While 2025 saw major advancements for robots in commercial settings like autonomous driving (Waymo) and logistics (Amazon), consumer-facing humanoid robots remain impractical. They lack the fine motor skills and dexterity required for complex household chores, failing the metaphorical "laundry test."

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers thumbnail

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers

The Best One Yet·2 months ago

Anxious 'Kale-Collar' Workers Are Sinking Fast-Casual Restaurants and Fueling a 'Thrift Economy'

Budget-conscious millennial and Gen Z office workers, dubbed "kale-collar workers," are trading down from expensive daily lunches at chains like Chipotle and Sweetgreen due to economic anxiety. This behavior drives a broader "thrift economy" focused on secondhand goods, private-label products, and lower-priced "dupes."

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers thumbnail

📅 “Year in Review 2025” — Maxxing, Robots, & Kale Collar Workers

The Best One Yet·2 months ago