Unlike other fruits, dates are sold under distinct brands because the industry positions them as a luxury treat, similar to chocolate, rather than simple produce. This strategy of shifting the product's purpose from utility to indulgence allows for brand differentiation and premium pricing.
San Francisco appears to be America's worst tipping city, but the data is misleading. Due to local policy, many restaurants add a mandatory healthcare surcharge to bills. This fee functions as a pre-tip, depressing the discretionary amount but raising the total gratuity.
Apple's acquisition of luxury sports rights like Formula One isn't about streaming profits. It's a marketing strategy to associate the Apple brand with premium, high-end culture, reinforcing the luxury status of its core hardware products like the iPhone.
Apple's media strategy follows a playbook: first, produce a popular fictional show about a sport (e.g., "Ted Lasso"), building an audience and cultural relevance. Then, acquire the expensive broadcasting rights for the real league (e.g., MLS), ensuring a ready-made viewership for their investment.
B2B software firm Ramp's most effective marketing isn't celebrity stunts, but turning its aggregated customer expense data into viral blog posts. This content strategy positions Ramp as a go-to source for real-time economic trends, generating brand authority that rivals official sources.