As artificial intelligence produces an increasing volume of generic content, companies are placing a premium on authentic human storytelling to stand out. This ability to connect with customers through genuine narratives is becoming a key differentiator in a world of "AI slop."
With fewer journalists and newspapers to tell stories about companies, brands are building in-house "storytelling" teams to control their own narrative. This shift from earned media to owned media (podcasts, blogs, social channels) is driving the demand for corporate storytellers to act as brand journalists.
Initially, AI chatbots were seen as a threat to Google's search dominance. Instead, Google leveraged its existing ecosystem (Chrome, Android) and distribution power to make its AI, Gemini, the default on major platforms, turning a potential disruptor into another layer of its fortress.
Pizza chains historically dominated food delivery because they had their own drivers. The rise of apps like DoorDash and Uber Eats has given every restaurant access to a delivery fleet, eroding pizza's core moat and contributing to its decline from its peak popularity.
Despite intense political criticism, a coalition including former Fed chairs, Treasury secretaries from both parties, and major bank CEOs has publicly defended the central bank's independence. This signals that markets view a non-politicized Fed as critical for economic stability, overriding political allegiances.